Education

 

2015 UC Irvine, Predictive Analytics Graduate Certificate                                                                                        

2012 - 2013 Thunderbird, MS in Global Management

 

2007 - 2014 Trinity University, BA Political Science/International Relations

 

 

Experience

2017 - Present, Senior Insights PM, LinkedIn

• Developing insights tools and programs for data socialization

 

2017 - 2018, Insights PM, LinkedIn

• Developing insights tools and programs for data socialization

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2015 - 2017, Senior Insights Analyst, TMS

• Developed and managed churn models, in-market timing forecasts and affinity analysis for aftersales marketing of global automobile brand resulting in more targeted communication and effective product offers for key global markets including China, Japan and South Africa

• Created global mobile app recommendation system in R for optimized promotions using collaborative filtering methods for a Fortune 500 restaurant chain.  Applied products lift and Account business rules to optimize ROI while adapting to client needs

• Developed Tableau dashboards integrated with Google Analytics (GA) reporting API for a mobile app monitoring attribution and cohort analytics to measure performance and provide hourly insights on user behavior impacting app growth. 

• Developed real-time time-series plots using GA Real-Time API and Plotly Python API for immediate analysis for global mobile app launch.

• Developed customer segmentation in R using Kohonen self-organizing maps and exploratory clustering methods in Python to discover key components of markets driving business growth.

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2013 - 2015, Senior Consultant, Booz Allen Hamilton

• Critically examined $250 million annual budget for a DoD agency investing in grocery store construction.  Presented Google motion chart driven regression model revealing strategic cost reduction scenarios through investment in high ROI projects (consumer potential and store size) to agency director.  Analysis resulted in potential 20% annual savings.

• Led financial analysis of privatization agreement with O’Hare International Airport evaluating in-perpetuity cost savings using a sensitivity analysis and simulated alternative financial assumptions. 

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